What does it take to for marketing to succeed today?
You are on the road to driving revenue for your company. But how are you getting there? Time and again, evidence shows that exceptional ROI is the product of:
"...is one of the most underused drivers of effective marketing and one of the most powerful" - HBR The Ultimate Marketing Machine
"...most crucial factor for future success" - IBM Global CEO Study
"...I know that half my marketing spend is wasted, I just don't know which half" - John Wannamaker